Podcasts

Promote

Take your podcast and send it to all the places that host podcasts, like Apple Itunes, Stitcher, etc. Upload your episode(s).

EXPERIMENT WITH FORMAT

Here's some ideas:

  1. Storytelling. Like the true crime podcasts.
  1. High production. e.g. interview now just the divorce lawyers but the man and woman and kids, etc.This is more the style of the Freakonomics podcast.
  1. A theme format. Like the sub-series I did with AJ Jacobs: "Good or Bad" where we took a topic like "cars" and debated "good" or "bad".
  1. Other formats. Man on the street? Seems to work well in TikTok.

WRITE A POST ABOUT EVERY PODCAST?

What did you learn? How will it change your life? Why did you choose that guest/topic, etc?

Post it on: LinkedIn, Medium, Quora if possible, Facebook as a status update (don't link - post the entire article in the update), make a twitter thread, etc.

6. MAKE A BOOK:

Get the transcripts, edit , write an intro & outro for each chapter, write intro for the whole thing, publish as a book.

"Tools of Titans" by Tim Ferriss does this and my book, "Think Like a Billionaire".

7. MARKETING

The best thing is to go on other people's podcasts. You can do a swap.

8. ADS

Don't really think about ads until you have at least 5,000 downloads per episode.

That's the starting point. Don't forget the average podcast has 200 downloads per episode or less.

9. HOW OFTEN?

There's no rule.

Joe Rogan has a three hour podcast every single day. Do people listen to every one? Of course not, but there's so much content that even a casual Joe Rogan listener will listen to at least one a week.

My podcast is 3x a week.

Freakonomics is once every two weeks I think. Dan Carlin, Hardcore History, is one every few months because he does so much research. But he gets millions of downloads per episode.

10. A good rule of thumb

Don't do an episode for the clicks.

Only have on guests/topics where you, personally, are curious about the topic and the questions come straight from the heart.

Then the listener is not just listening to a boring interview but it feels more like the listener is eavesdropping on a personal conversation.

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